The South East Asia Travel Show

September is historically a slow month for travel news in South East Asia. With the October Golden Week imminent, followed by the peak November-February tourism season, it's usually a period to reflect and prepare. Not this year. Political upheaval and economic instability in ASEAN's two largest economies, Indonesia and Thailand, are front-page news. Events in both nations have the potential to influence the end-of-year travel season, not least in Thailand where an enforced national election is likely. Meantime, Gary and Hannah assess Malaysia's latest positioning statement for its biggest ever 12-month national tourism campaign in 2026. Phnom Penh inaugurates Cambodia's much hyped new Techo Airport. And Vietnam's buoyant tourism economy enjoys a further boost during National Day. Plus, why are consumer trade shows an even bigger deal than normal in 2025 in Malaysia, Singapore, Vietnam and the Philippines? All this and more in our weekly travel and tourism news roundup. 
 
 

Vietnam and South Korea have "visa-easing tricks up their sleeves" as China's October Golden Week nears. And, with two-thirds of 2025 completed, attentions are turning to the peak end-of-year travel season across Asia. That's the backdrop for a frenetic month of travel activity region-wide in August. For our regular monthly round-up, Gary and Hannah travel around ASEAN with stopovers in Thailand, Cambodia, Malaysia, Vietnam and the Philippines, plus China and South Korea. Along the way, we discuss Vietnam's new 2025 arrivals target, plus Airbnb's big numbers to argue its economic value across APAC markets. Kuala Lumpur talks airport terminal inter-linkage and Thai Vietjet announces ambitious expansion plans, while the financial costs of the Thailand-Cambodia weigh heavily in both countries. Finally, could senior tour guides in the Philippines herald a new era of engaging mature tourism professionals to service travellers from ageing source markets?
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Indonesia plans to expand its total of international airports by Presidential decree. Thailand fires the regional starting gun for crypto payments in tourism (when will other countries join the race?). Vietnam launches its own 'Superapp' to be rolled out over the next two years. It's been a week of mega-announcements in South East Asia as concerns grow about slowing travel and tourism momentum and looming geo-economic disruptions. Join Gary and Hannah as they travel through ASEAN to discuss the top travel talking points of the past seven days. En route, we look at why Bali's governor says the island doesn't need a casino, and why the Philippines' Minister of Tourism has “nothing but a plastic bullet” to battle other countries for tourists. And finally, why is the free flights giveaway in Thailand proving less popular than hoped for?

“Indonesia has the potential to lead in eco-tourism, in cultural heritage and in Muslim-friendly tourism... but it tries to promote everything all at once, which dilutes the message.” Beautiful, vast and complex, Indonesia is the world’s largest archipelago nation, and home to the planet’s fourth-largest population. But tourism is heavily concentrated in Bali, which recorded 45% of inbound arrivals to Indonesia in 2024. Meanwhile, Indonesia lags behind Thailand, Malaysia, Singapore and Vietnam for visitor arrivals, attracting 13.1 million visitors in 2024, while generating more than 1 billion domestic trips. So why does it underperform for inbound tourism? This week, Gary is joined by Bali-based travel executive Nur Wulan T, who has worked for leading travel-tech players and airlines, including Garuda, Traveloka, Tiket.com and STAAH, and is a speaker on tourism and hospitality topics. We discuss the diverse impacts of Indonesia’s infrastructure deficit and high domestic airfares. Plus, we asses the mixed progress of the 5 Super Priority Destinations - Lake Toba, Borobudur, Labuan Bajo, Mandalika and Likupang - and Bali's long-touted second airport. Wulan also explains the untapped potential of Sumba and Papua, the lessons to be learned from other Asian countries that are pushing creative boundaries in Muslim tourism, and areas for improvement in destination marketing.

Vietnam's inbound tourism boom in 2025 continues. Malaysia targets tourism to reach 16% of GDP. India and the Philippines talk "free visas". THAI Airways confirms its post-Covid comeback by returning to the stock market. Boracay "streamlines" its various entry fees" And Singapore celebrate its 60th birthday since independence. It’s been a pretty hectic news week across South East Asia. Join Gary and Hannah as they travel through ASEAN to discuss the top travel and tourism talking points of the past seven days. 

July was a challenging month for travel and tourism in South East Asia. A military conflict between Thailand and Cambodia shook the region. New 'reciprocal' US tariff rates will challenge bottom lines and business travel budgets for the foreseeable future. Meanwhile, mixed results continue for visitor arrivals, consumer spending and travel sentiment. This month's Top 10 Travel Talking Points round-up takes Gary and Hannah from Malaysia to Thailand, Cambodia, Singapore, Vietnam, the Philippines and, inevitably given the global geo-economic situation, Washington DC. En route we discuss the potential implications of the Thailand-Cambodia War, the new US tariff rates and the Asian Development Bank's gloomy GDP forecasts for the region. Plus, we assess the latest visitor arrivals statistics - and Malaysia's controversial new accounting method - look at Singapore's tourism partnership with OpenAI, Hotel 101's lacklustre IPO in New York, and further delays for Thailand's casino resort legislation and tourism tax  And, we finish on a positive note with the newly inscribed UNESCO World Heritage Sites across South East Asia.

"We're seeing a return to seasonality. Before the pandemic, when we had mass tourism, the low seasons were being filled out by China and other markets. But there are also global issues at play as well." It's been a turbulent year for Thailand, with slow economic growth, political stasis, an unresolved US tariff rate and a military conflict with Cambodia. Meanwhile, mountains of media stories dissect what Thai tourism is/isn’t doing to arrest slowing visitor arrivals. So what's the real story beneath the headlines and top-line statistics? This week, Gary and Hannah are joined by Phuket-based Bill Barnett, Managing Director of C9 Hotelworks and a renowned hospitality and real estate advisor and tourism expert to deconstruct Thailand's shifting travel landscape. We discuss the untapped potential of Thailand's unique geographies, the need for masterplanned investment in travel infrastructure and tourism services, and the quest to "get beyond the beach and shopping malls". Plus, is frequent re-forecasting of Chinese arrivals creating unnecessary negativity? How are an economic slowdown and high debt levels reshaping domestic tourism behaviours? How can Thailand leverage its strengths in wellness tourism ("everyone is trying to reinvent the spa")? Is hotel profitability set to slow, and what will be the impacts of new supply pipelines and "a price-driven recovery"? Looking forward, Bill discusses how his company supports the training of a next generation of hospitality leaders and the empowering of more women to succeed in tourism leadership roles. 
 

“You will see LCC fleet sizes increasing, and you’ll see them operating longer routes into East Asia, Central Asia and even into Eastern and Western Europe." More than 50% of available flight seats on any given day in South East Asia are provided by low-cost carriers (LCCs). Budget airlines have played a vital role in rebuilding regional air travel and tourism in ASEAN and Asia Pacific since the prolonged Covid border closures. Now, with ASEAN into its fourth year since reopening, LCCs are being emboldened to expand their route networks and stretch the geographic reach for passengers - with the help of advancements in aircraft technology and AI tools to improve operational efficiencies. This week, Gary is joined by Kuala Lumpur-based Shantanu Gangakedkhar, Senior Consultant, Aerospace & Defense, at Frost & Sullivan, to assess the outlook for low-cost air travel in South East Asia, North East Asia, Central Asia, the Middle East and beyond. En route, we discuss a range of pertinent issues from pricing and fierce market competition to air traffic management and the LCC market potential of South East Asia's tier-2 and tier 3 cities. Plus, we address the exit of Jetstar Asia from Singapore, ongoing aircraft supply chain challenges, and the current and potential impacts for the airline industry of US tariffs.