The South East Asia Travel Show

"I was at a tourism conference in Hangzhou in 2018, where Chinese companies showed how they were using AI to personalise travel for users. That's nearly eight years ago." In 2025, AI became a strategic commercial tool in all sectors, including travel and tourism. But it isn't widely understood just how effectively embedded AI already is in China's tourism sector, and how far ahead its leading players are to much of the world. On the final show of 2015, Gary welcomes back Joao Romao, Associate Professor at Yasuda Women’s University in Japan, to debate the shifting Geopolitics of Travel in Asia six years after the first cases of Covid-19 were discovered in Wuhan, China. Joao is the author of Economic Geography of Tourism, which places contemporary tourism in the context of global economic, technological, societal, environmental and political challenges. We discuss the evolving AI-in-travel landscape and the multiplicity of post-Covid variables shaping travel decision making.  We analyse how Covid savaged the value of the Yen leading to a surge of inbound tourism, while making outbound travel expensive from Japan. And we dive into the implications for regional travel of icy bilateral relations between China-Japan. Plus, we look at the Middle East's investment-driven approach to tourism growth, and how this might impact South East Asian destinations in future. Meanwhile, what is the Circuit of Proximity, and why does it matter? And what did governments across Asia learn about their travel economies during the Covid shutdowns - and are those learnings are being effectively applied six years later?

So, another year is almost over - but what did we learn in 2025, South East Asia's third full year of travel since the Covid pandemic? This week, Gary and Hannah delve through the archives to take stock of an eventful 12 months for travel and tourism in South East Asia and the broader Asia Pacific region. We journey from the regional turmoil of Trump's tariffs to the tourism impacts of scam centres, and from Singapore setting the standard on SAF to Timor Leste becoming ASEAN's 11th member. Plus, we ask what happened to the ASEAN Tourism Visa, and question why the Philippines is pushing to promote ASEAN as a single destination. We discuss India's secondary city tourism wave, and look at which countries made new visa-free access moves throughout the year. And we gaze into a crystal ball to foretell whether Thailand and Cambodia might make peace and reopen their borders any time soon. Finally, we delve into Vietnam's remarkable breakout year after an initially slow post-Covid recovery - and its reluctance to offer visa-free access to Chinese tourists. 

With one month remaining of 2025, airports are getting busy across South East Asia as the year-end travel season swings into gear. And November was another month filled with intriguing talking points to break down. We begin by discussing the long-term societal, political and travel impacts of heavy flooding in Vietnam, Thailand, Malaysia, Singapore and the Philippines. We take to the skies to address whether AirAsia might enter Vietnam via a stake share in Vietravel Airlines, and ponder the science fiction elements of new Biometric Corridors to verify traveller identities in Indonesia. Moving to China, we calculate which countries in ASEAN are (and aren't) improving their airline seat capacity with China* - and then dive into the complexities of Chinese airlines cancelling flights to Japan, and where that capacity may get redirected in the coming months. Plus, we talk hotel taxes in Malaysia, new charter flights between Brunei and Hainan Island, and the Philippines makes new strides in its play to become a regional player in gastronomy tourism.
[* Click here to access the OAG graph discussed in the show which illustrates China's airline seat capacity with its top 20 air markets for November 2019, 2024 and 2025.]

Will Indonesia build a high-speed railway to Bali? Why Is 19 December a vital date in Vietnam? What is the 'Cosmic Turtle'? When will the first passengers touch down at Long Thanh Airport? And will Thailand's "Three Airports High-Speed Train" ever take to the tracks? This week, Gary welcomes back James Clark, Founder of the Future South East Asia newsletter, to discuss the politics, financing, construction and traveller benefits of 2025's biggest and boldest travel and transport mega-projects across the region. Some of these are newly announced, some are nearing completion, and others remain works in progress. All form part of South East Asia’s ongoing infrastructure build-up to handle enlarged travel capacity in future. The journey takes us by narrow-body planes and bullet trains from North Bali to Phnom Penh, the Malaysia-Singapore border to Bac Ninh province in Vietnam and Bangkok to Borneo. And there's much more to watch out for in 2026!

With less than 50 days remaining of 2025, South East Asia is barrelling towards the end-of-year holiday travel season. And  there's plenty of news to talk about. This week, Gary and Hannah zoom through the region’s top travel happenings, with stopovers in Thailand, Singapore, Malaysia, Cambodia and Laos, plus China and Bahrain. We begin with downbeat news about the Thailand-Cambodia peace process, and the detrimental impact this is having on Cambodia's visitor economy (remember in 2024, Cambodia was the first country in ASEAN to claim it had surpassed its 2019 visitor level). In a packed show, we also deconstruct COMAC's acquisition of a 49% stake in Lao Airlines and AirAsia's plans to establish a Middle East base in Bahrain. Plus, we look in depth at Singapore's new Sustainable Aviation Fuel Levy, which will charge differentiated rates to air travellers to fund the scaling up of SAF for flights to/from Changi Airport - and how other ASEAN countries might respond. Staying in Singapore, we ponder its newly announced SGD1 billion wellness attraction by the bay, while a social media storm greeted plans to beautify downtown Kuala Lumpur. We finish with an insider summary from Gary of Phocuswright's new 2025 South East Asia Travel Market Essentials report.

After a quiet September, October travel activity was stimulated by various national holidays (including Golden Week in China, Chuseok in South Korea, Diwali/Deepavali in India, Malaysia & Singapore and Undas in the Philippines). These created air travel spikes that set the scene for the region's highly anticipated end-of-year peak season, with destinations making promotional plays to attract each other's holidaymakers. We begin by looking at the accession of Timor Leste to ASEAN and the prospects of a peace settlement between Thailand and Cambodia. We address 2025's biggest regional story, scam centres - and their broadening impacts on tourism sentiment (and policy) as South Korea's government issues a travel ban for parts of Cambodia. Is a pan-Asian summit the only way to effectively tackle this scaling cross-border issue? Plus, we look at Thailand's policy of attracting charter flights from Chinese tier-2 cities, the Philippines restores e-visa access for Chinese tourists and Singapore enacts a sustainable aviation fuel (SAF) mandate. Finally, we head to Macau where concerted promotional campaigns to attract visitors from South East Asian nations are garnering results. 

After three weeks in Japan, Singapore and Italy, Gary and Hannah are back in KL to recap the top travel talking points from September and early October. China's Mid-Autumn Golden Week has just wrapped up, so we assess the current state of play in a diversifying Chinese outbound market. Elsewhere, we discuss a raft of new Muslim-friendly tourism initiatives being introduced across South East Asia, note a shift towards waterborne transport innovation and crunch the numbers of a tax relief scheme for travel industry workers in Indonesia. Plus, Thailand's THB300 Tourism Tax is being resuscitated (again), and the nation's tourism authority is turning to the diplomatic community as travel influencers. Plus, we delve deeper into AirAsia's potential purchase of COMAC planes, and take a quick layover in Brunei to reflect on the region's smallest visitor economy.

Economic and social processes shape tourism development, but - in turn - tourism reshapes economic spaces, and that is creating new challenges in South East Asia and beyond. This week, Gary welcomes Joao Romao, Associate Professor at Yasuda Women’s University in Japan, to discuss his new book, Economic Geography of Tourism. An economist, tourism strategy advisor and former travel documentary maker, Joao assesses contemporary tourism through a lens of shifting global economic, technological, societal, environmental and political challenges. He advocates for tourism strategies that are economically viable and effectively sustainable, inclusive and resilient - but questions whether these can be achieved in modern political economies. Starting in his home country of Japan, we travel through South East Asia to South America and Europe to discuss the accumulating societal issues confronting tourism planners. We assess the implications of technological advancements on urban and secondary destinations, and the concentration of priceless travel data among a small coterie of tech firms. We finish by looking at how long-term partnerships with creative industries and the wellness sector might forge a more manageable balance of travel flows between cities and decentralised destinations.