This week, Gary and Hannah chat with Denver-based travel marketer, behavioural economist and podcaster Sandra Thomas-Comenole. During a varied career, Sandra has worked with several international travel brands, including InsideJapan Tours, Croatian Tourism and the US National Parks Service. In a fascinating interview, she discusses how behavioural economics can help guide travel marketers through an uncertain 2021, the pitfalls of traveller sentiment surveys and the impending leadership challenges should tourism rebound at a rapid rate. We also discuss the current state of destination marketing in the US, and some of the opportunities for engaging more closely with Asian markets and travellers to accelerate the economic recovery. After being overlooked as a priority economic sector by several US administrations, does the Biden-Harris ticket offer new hope for travel and tourism funding, strategy development and implementation for tourism in the US?