The South East Asia Travel Show

Revitalising Greater Mekong Tourism, with Catherine Germier-Hamel of Destination Mekong

June 16, 2022

The Greater Mekong Region – comprising Thailand, Cambodia, Laos, Myanmar, Vietnam and China - is seeking new ways to develop and promote tourism after the ravages of Covid-19. This week, Gary and Hannah welcome Phnom Penh-based Catherine Germier-Hamel, CEO of Destination Mekong, and a passionate advocate of sustainable tourism development. Born in France of Eurasian heritage, she spent several years working in South Korea, including 6 years as Director of Global Programs for the UNWTO's Sustainable Tourism Eliminating Poverty (ST-EP) Foundation. Cathy recently relocated to Cambodia to head-up Destination Mekong, a regional destination marketing organisation that provides a bridge between private sector travel operators and the Ministries of Tourism of Cambodia, China, Laos, Myanmar, Thailand and Vietnam. Cathy discusses the challenges and opportunities ahead for travel and tourism in the Greater Mekong Region, and "new, smart models fit for the 21st century" in areas such as community tourism and wellbeing travel.