Travel Recovery & The Role of the Media

This week, Gary and Hannah take on one of the most polarising topics in travel: the role of the media. The 24/7 online and TV coverage of COVID-19 has resulted in accusations of media sensationalism, and featured a heavy concentration of statistics and information from government sources. As the travel sector looks to a brighter second half of the year, what role will the media play in the next phase of the recovery? How will travel brands, NTOs and intermediaries seek to leverage different media platforms, and how will consumers respond as they prepare for unprecedented shifts in the travel landscape?