The US and Canadian travel sectors were upturned by COVID-19. However, accelerated vaccination rates and pent-up desire for domestic trips are creating a partial summer rebound. Inbound and outbound markets remain subdued, and an upturn may take time. On today's show, Gary and Hannah welcome Vancouver-based Ernst Flach, Executive Director at Wagstaff Media and Marketing, to discuss all things travel and tourism in North America. We dig through the current trends in the US and Canada, the protocols for travelling in and out of each country and an encouraging rebound for travel advisors. We also look at where US and Canadian travellers that are taking an overseas vacation this summer are heading, and the outlook for the rest of 2021 and beyond. In addition, we address the trajectory for regrowth in business travel and the airline, car rental and cruise* sectors. Plus, when will Americans and Canadians return to South East Asia – and how can marketers tap an expansion of outbound travel from North America?
* Since the show was recorded, Ernst has confirmed that Canada will welcome cruise ships from November. Canada has also announced it may open to fully vaccinated Americans from mid-August, and to other countries by September.
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